Wheatpasting NYC

What neighbourhoods do you cover in New York City?

We work across SoHo, Williamsburg, the Lower East Side, Bushwick, Midtown Manhattan, Astoria and the Meatpacking District. These are the corridors where street culture and foot traffic intersect at the highest level in the city. We hand pick every location based on your target audience. Fashion and luxury campaigns do best in SoHo and the Meatpacking District. Music and creative campaigns land hardest in Williamsburg and Bushwick. If you are going after a broader urban audience, Midtown gives you the volume. We know these streets and we will put your posters where people actually stop and look.

What kinds of brands and campaigns work best with wheatpasting in New York City?

Music releases, fashion drops, film and TV campaigns, gallery and art show openings, nightlife events and consumer brand launches all perform exceptionally well on New York streets. The city has the deepest street poster culture in the United States and audiences here engage with wheatpaste campaigns the way they engage with public art. Brands that want to feel embedded in the city rather than plastered over it consistently get the strongest response. We have run campaigns for major labels, luxury fashion houses, streaming platforms and entertainment studios across every borough.

How long does a wheatpasting campaign run in New York City?

Most campaigns stay up and looking good for 2 to 4 weeks. Wheatpaste bonds strongly to brick and concrete and New York has some of the best surfaces in the country for street poster installation. High traffic areas see more wear and we monitor placements throughout the campaign. If a poster gets covered or damaged we will replace it. We photograph every installation so you can see exactly where your posters went up across the city.

New York campaigns typically run between $2,000 and $8,000. Where you land in that range depends on how many posters you want, what size, how many neighbourhoods you want to hit, and whether you need us to design the artwork. A small run of 25 posters across one area sits at the lower end. A bigger push across multiple boroughs using large format 48x72 inch posters sits toward the top. Everything is all-in with printing and street installation included in one price so there are no surprise costs on top. Fill out the form and we will come back to you with a quote within the hour.

Yes, everything is done in house. We print and we paste. Most wheatpasting companies in New York outsource the printing and charge you separately for it. We have our own print operation so you deal with one team from start to finish, the turnaround is faster, and we can catch any quality issues before a single poster goes up on the street. You bring us the brief or the artwork and we handle the rest.

Our most popular size is 24x36 inches which works well across most New York street locations and gives your artwork real impact at eye level. For high visibility walls in areas like SoHo and Williamsburg where you want something that commands attention from a distance we go up to 48x72 inches. New York also has exceptional walls for large scale multi-sheet takeovers. We print everything in house so we are not limited to set sizes and if your campaign calls for something specific we can work with you on it.

Yes. Our graphic designers work with you on the artwork if you need it. New York street poster culture has its own visual language and what works in a studio or on a screen does not always translate to a Williamsburg brick wall at street level. We know what reads well from a distance, what holds up across different New York light conditions, and what actually gets photographed and shared on social. If you already have print ready artwork great. If not we can build it from your brand assets.

Set your file up with a 1/8 inch bleed on all sides and keep any important text or logos at least 0.25 inches inside the trim line so nothing gets cut during finishing. Resolution should be between 150 and 300 DPI at full print size. 300 DPI gives you the sharpest result and 150 DPI is usually fine at large format viewing distances. Colour mode needs to be CMYK not RGB and PDF is the safest file format to send us. If you are not sure whether your file is set up correctly send it over and we will check it before anything goes to print.

For most campaigns we can go from artwork approval to posters on New York streets within a few days. If you have a tight deadline around a release, a premiere, an opening or a live event tell us upfront and we will work around it. Same day printing is available for urgent jobs. The fact that we print in house means we are not waiting on a third party to deliver stock before we can start installation.

We photograph every poster at the time of installation and send you a full set of campaign photos showing each placement in context on the street. You can see exactly where your campaign landed across New York City. Photos are delivered within 24 hours of installation completing.